Fundamentals of Website Design

A website is a fundamental online marketing tool. Any organization with real intentions of doing business online must have a website. However, it is not just a matter of having a site, you need a well-designed and responsive website. Making sure your website looks appealing and is user-friendly is not always an easy feat. So here are some fundamental tenets of a user-friendly website.

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One of the most important factors to take into account when designing a website is ease of navigation. The site should be designed in such a way that makes it easy for the customer to find what they want. Design elements like the use of short menus, easy-to-follow links, drop down menus, proper use of pictures, and making your site look similar on all platforms is critical.

Getting the Right Design

What does a good web design look like? The subjection of whether a design is good or not is purely subjective with some designers going for simple color schemes and others going for more dynamic designs. From a designers perspective, a simple color scheme works perfectly well when promoting a single item whereas a dynamic design is a practical option when promoting multiple products.

Understanding Your Audience

Understanding the target audience is key to web design. A good website should resonate with the interests of its target customers. This makes lots of sense especially when viewed from a marketer’s point of view. For instance, targeting the youth could mean making your website colorful, whereas a simple design could work exceptionally well for an older crowd.

Before launching your website, it is essential to give it a try. Since we have all been consumers at some point, you certainly have an idea of different things that are good and those that are not so appealing from a customer’s point of view. This dual approach helps you create a decent and user-friendly website from a consumer’s and vendor’s perspective.

You can also do your own research by visiting different websites to have a feel of what you want to experience from a good website. Explore websites of different categories such as lifestyle, entertainment, shopping and gaming to know the different styles suited for different websites.